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Our alumni come from top brands like

Program Highlights

20+
Live Mentor Sessions
30+
Case Studies
10+
Assignments/ Projects
Job guidance and 1:1 assistance
25+
Frameworks
100+
Concepts

You Can
Go From Here

Advertising, Client servicing, Service Marketing, Performance Marketing, Content Marketing, Digital Marketing

To
Product Marketing

Some Successful Transitions!

Swagata
Head of Marketing
Customer Success Box
Sr Marketing Manager - Product Marketing
Shankar Gurumoorthy
Senior Content Associate
OpenSense Labs
Product Marketing Manager
Shabeer
Business Development Consultant
DiscoverDollar Inc
PMM
Vatsal
Digital Marketing Strategist
Softles
PMM
Delia Ene
Head of Marketing
InnerTrends
Sr Product Marketing Manager
Sanjog Sandhu
Associate Manager
Dentsu Webchutney
Product Marketing Associate
Rimpi Malik
Associate category manager
unacdemy
PMM
Alok Badri
Customer Success Manager
Xeno
Product Success
Manager
Siddhant Banerjee
Associate Account Lead
Schbang
Associate Brand Manager
Lipika Roy
Strategy and partnerships
One plus
Product Marketing Intern
Shree Daga
Marketing manager
Xoxoday
PMM
Lokjithkirthik
Leader - Marketing
Byjus
Senior Executive - GTM Marketing
Nisha kumari
Marketing Associate
Springworks
Associate Product Marketer
Lakshay Mehta
Management Trainee
Tata aig
PMM
Kunal Damgude
Digital Marketing Manager
Iknowledge factory
Product Marketing Specialist
Saad Attar
Growth Marketing
Manager
Vibrant Info
Product Marketing Manager
Sharika Aithmian
Senior Manager-Marketing
Timex Group India ltd
Head of product marketing
Diganta Roy
Catgory Marketing Manager
amazon
PMM
Jeffrey Boopathy
Social Media Specialist
Mitsogo
Assistant Manager - Product Marketing
Malvika Gulati
Teaching Assistant
Internshala
Manager, Product Marketing
Ahmad
Manager -Marketing & Growth
PharmEasy
Product Marketing Manager

What You Will Learn in 7 Weeks

Week 0
Kickoff
  • Learn how you can make the most out of this program
  • Engage in ice-breaker sessions to connect with peers
  • Participate actively in community interactions
Projects:
  • Craft Your Elevator Pitch: Perfect your response to "tell me about yourself" by practicing with three peers. Create two versions: a succinct 2-minute pitch and a detailed 5-minute version.
  • Participate actively in community interactions
Week 1
Product Market Familiarization
  • Explore the fundamentals and history of Product Marketing.
  • Understand the unique aspects of the Product Marketing Loop.
  • Compare roles within product teams: Product Marketing vs Product Management vs Growth Marketing vs Brand Marketing.
  • Learn about typical Product Marketing team structures and quick entry strategies into the field.
Projects:
Personal Branding Thought Assignment: Imagine "If You Were A Product":
  • Determine your target market and audience.
  • How would you position yourself.
  • Design your Sales Collateral (your CV).
  • Outline your Go-To-Market (GTM) strategy.
Week 2
Product Marketing Metrics
  • Understand metrics used by Product, Marketing, and Sales teams.
  • Discover the importance of the North Star Metric for aligning organizational goals.
  • Differentiate between MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and PQLs (Product Qualified Leads).
  • Learn to select the most relevant metrics to track for your role.
Projects:
Metrics Analysis Activity:
  • Review and document the metrics currently tracked at your organization.
  • Compare these metrics with those used by three peers in the cohort or industry standards.
  • Assign a satisfaction score to each metric to set future objectives and goals.
Want to learn about the other modules of the curriculum?
Download Brochure

Generative AI for Marketers

Module 1
Mastering Generative AI Essentials
Learn to navigate and utilize AI, NL, and NLP effectively. Master various prompts, recognize common mistakes, and enhance your productivity with hands-on prompt practice across multiple AI models.
Module 2
AI in Marketing and Content Creation
Explore AI applications in marketing to define target audiences and personalize content. Learn cold emailing hacks, set up A/B tests, and automate workflows to enhance productivity efficiently.
Module 3
Branding, Social Media & SEO
Learn how to craft personalized branding experiences and diverse content. Use AI to gather insights, optimize content, and enhance SEO through strategic data analysis of customer preferences and competitor tactics.
Module 4
Performance Marketing
Master AI-powered performance marketing from crafting targeted ads to optimizing websites and ad copy. Learn to use Google’s Performance Max and AI-backed chatbots for efficient customer support and metric analysis, ensuring optimal ad spend.

Meet Your Mentor

Meet Your Mentor

Hey there! I’m

Siddhartha Kathapalia.

I'm an entrepreneur with 10+ years of professional work experience in performance marketing, SEO, content marketing, and product marketing. I've also led teams for seven years and mentored over 400 folks who are as passionate about marketing as I am.

Right now, I'm all about boosting Product Marketing in India, having worked as the India Ambassador for the Product Marketing Alliance, and previously held roles at VWO, Freshworks, and Sulekha.

Fun fact: My thesis at MICA was on "Use of Internet Memes as a Marketing Tool" – because who doesn’t love a good meme?

Looking forward to diving into all things product marketing with you!

Past Guest Sessions By

Akshita Kanumury
Manager, Product Marketing
Pavika Singh
Lead b2b Marketing
Nikhil Muralitharan
Director of product
Ashima Praveen
Global product Marketing Leader
Amisha Dhawan
Product marketing Manager
Erica Foster
Senior Product Marketing Consultant
Stacy Schulist
CMO
Marie Bue
Sr Product Marketing Consultant
Ali Good
VP of Product Marketing
Tracy Schlabach
Director of marketing
Maureen West
Director - product marketing
Shafique Gajdhar
Product marketing manager
Dolapo Balogun
Chief growth officer
Sharmini De
Director - Product & Brand Marketing
Deepak Jannu
Vice President of Demand Generation
Debosmita Sarkar
Product Marketing Manager
Ashna Vasa
Senior product marketing manager
Kathryn Vargas
Director of Product Marketing
Chirag Mendiratta
Strategic advisor
Jam Khan
SVP Product Marketing
Shubhankar Gupta
Product Manager

Who is this program is for?

Brand Marketers
Master product positioning to distinctly set yourself apart from conventional branding and growth marketing.
Performance Marketers
Elevate your campaign game with vital product marketing insights and refined targeting techniques.
Current or Aspiring Digital Marketers
Equip yourself with top-tier product marketing strategies to thrive in a digital-first world.
Founders or Management Leaders
Master crafting standout products in crowded markets by aligning with market needs.
Product Marketers (0-2 years of experience)
Advance your career with in-depth strategic insights into product lifecycles and market dynamics under expert mentorship.
Product Managers
Gain insights into market-fit strategies and user-centric product development to enhance your managerial decisions.
Marketers
Level up your marketing skills by integrating core product marketing principles into your strategies for better ROI.

Here’s What Our Learners Have to Say

Sagarika Singh
This program helped so much in understanding what is a product marketer, who  is a product marketer, “whats”, “whys” and “hows” of product marketing. The best thing about the whole program is our mentor Siddhartha. The way he explains each and every concept is mind blowing. I have no doubts that this program is totally going to help me in transitioning my career.
Saket Pipalwa
I wanted a new Job and got one. I got three offers and I have joined one of them.
Kratikesh Mishra
The program was awesome! It enhanced my understanding of the product to the next level, resulting in interview calls from leading companies.I sincerely thank Siddhartha and the GS team :)
Load More

How does the program work?

Recorded/ On-Demand Video Modules Unlock
Your weekly dose of content to give you a 360 degree understanding of Product Marketing concepts.
Content stream + LIVE QnA with mentor (Tuesdays+ Wednesdays)
Watch the weekly content together and get the mentor to clarify your doubts, reflect on your assignments and jam with your peers.
Weekly LIVE Guest & Community Sessions (Thursdays)
Get in-depth insights by diving into case studies and concepts with guest mentors. Also, practice important concepts hands-on with the mentor and the community.
1v1 Mentor sessions
Receive personalized career guidance and one-on-one mentorship to address all your doubts and answer your career-related questions.
Lifetime Access to
Community
Buid authority in Product Management with direct mentorship from experts working at global giants.

By the end of the program you’ll have:

Navigate the complete product marketing lifecycle with expertise and confidence.
Craft and deploy go-to-market strategies that effectively meet business goals.
Apply advanced metrics to optimize product positioning and drive market success.
Create compelling marketing content that differentiates and elevates your product.
Create compelling marketing content that differentiates and elevates your product.

Certify Your Learning

Choose Your Learning Path

7-Week Product Marketing Program AT â‚ą34,999/-
  • All program modules / on demand video track
  • 3 LIVE sessions every week
  • Weekly Assignments and Case studies
  • Job Preparation Module
    (CV building and cracking interviews)
  • One -on-One guidance by mentor
  • Exclusive access to the PMM Community
  • Lifetime content access
  • Access to all GS offline events

It’s Time to Invest in Your Growth.

Apply Now
✔️Trusted by 400+ Learners
✔️Rated 4.7/5

Choose Your Date

10th sept | Tuesday |
8:00pM IST
Early Bird Enrollments open
7th May | tuesday |
8:00pM IST
enrolments closed

Country-Wide Offline Events and Meet-ups

PMM Meetups
GrowthSchool Townhalls
GS Community Brunches
GrowthSchool Mixers

Bonus

(Only for first 10 folks)
1
Access to 4 Week- GenAI for Marketers self paced program
2
Access to LinkedIn optimisation modules

Upskill your Team;

Upscale your Business

Get the Top 1% Mentors to train your team!
Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
Why learn with GrowthSchool?
On-Demand video content
Project driven approach to achieve outcomes
Access to network of 1000+ learners
Office hours with Mentors for clearing blockers
Brands that we have worked with
Upskill your Team
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FAQs: Here’s everything you may ask...

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